As a dental practice, you devote all of your time and energy to giving your patients something to smile about. Well, thanks to comprehensive and clever digital dental marketing techniques, you can have something to smile about as well!
Before the age of the internet, small businesses relied upon radio spots, print ads, and TV commercials to attract new patients. Today, Google has completely transformed everything we ever knew about cultivating successful dental practices. Digital marketing has become an absolute necessity for dentists who want to grow their patient base and keep their schedules booked solid.
But how exactly does digital dental marketing work, and why is it worth your investment? Here’s everything you need to know to make the best decision for your practice.
What Is Digital Dental Marketing?
Everybody needs a dentist! From cavities and six-month appointments to root canals and dentures, your services will always be in high demand. Unlike costly or niche services, you never need to worry about proving your relevance or pushing new products.
Instead, you need to capture the huge market of local potential patients around you… and turn them into loyal existing patients. This won’t happen if your marketing lacks strategy or occurs in random bursts.
Dental digital marketing creates a cohesive, time-tested marketing strategy to help your dental practice become a well-known, trusted presence in your surrounding community. This means you need to expect the very best from any dental marketing agency you turn to for help.
Look for an agency that offers the following range of services for your dental practice:
- Google Ads and Pay Per Click Management
- Social Media Management
- Content Marketing (blogs, videos, website landing pages)
- Search Engine Optimization
- Patient Communication Solutions
- Email Campaigns
- Reputation Management
If you’re lucky, you’ll find a dental marketing agency that also offers web development services. This helps you develop your entire website, cultivate your brand identity, and create professional photography and videography.
Through all of these efforts, the right dental marketing partner can improve your practice’s visibility, help you build new patient relationships, and set you apart from local competitors.
A Digital Blueprint to Success
To be sure, Rome wasn’t built in a day; it takes time, effort, and diligence to expand your practice and achieve the success you’ve always envisioned. But when you follow this digital blueprint to success, you’ll get there much faster than other dental practices!
AWARENESS: Patients learn about your practice and treatments
CONSIDERATION: Patients research whether your treatments and services are of value to them
CONVERSION: Patients decide to visit your practice for an appointment
LOYALTY: Patients are satisfied and will never use another dentist again
ADVOCACY: Patients spread positive word of mouth and recommend friends and family members to your practice
This general roadmap demonstrates the ultimate goals of dental marketing. When your marketing team works its magic, your practice lives and breathes far outside of your office building. Your Facebook page, Google reviews, blog content, YouTube channel, email campaigns, and website keep your dental practice front and center 24 hours a day, 7 days a week.
How to Find the Right Dental Marketing Partner
There are plenty of marketing agencies out there, so how can you cut through the weeds and find the marketing partner that will truly put your practice’s best interests first?
Start by selecting a marketing company that specializes in the dental industry and only the dental industry. You deserve experienced dental marketing experts with a track record of success in your area.
The team at Method Pro specializes in all things dental, inside and out. If you’re looking for bigger and better business solutions that will grow your brand and your bottom line, Method Pro can help.
When you choose to grow your practice the Method Pro Way, you get all of the essential basics, including defining your patient audience, establishing your online image, increasing your online exposure through multiple digital channels, and leveraging technology for all it’s worth.
But you also get more! Something that most other dental marketing agencies don’t know how to implement. It’s called RevenueWell, and you can consider it our “Secret Sauce”.
RevenueWell is one of the most critical tools for dental practice success. It uses customized and automated communication tools to improve and perfect the following tasks:
- New patient acquisition (i.e. online reviews)
- Practice management
- Appointment reminders
- Automatic patient communication
- Newsletters and campaigns
- Relationship building
- Reputation management
It’s hard to understate the pivotal role that RevenueWell plays in your dental practice operations and marketing initiatives. That’s exactly why Method Pro is committed to helping your practice strategically utilize RevenueWell to reach new heights.
If you want to know more- about digital marketing in general or our services specifically– we’re here to connect with you! We stand ready at any moment to start hustling on behalf of your practice and everything it stands for.