As a dentist, you’re an expert on everything relating to your patients’ smiles. From cavity fillings to gum disease treatment and everything in between, you know exactly how to give your patients the care they deserve. But what about your dental practice? What type of care does it need to grow and flourish? You might not have time to become a website design and search engine optimization guru in between patient appointments. That’s exactly why a full-service digital marketing agency could be the best investment you’ll ever make.
Digital marketing experts know how to attract new patients to your practice and build your brand recognition. This is why it makes sense to partner with a digital marketing agency that specializes only in dental marketing. You’ll enjoy incredible results… including these 10 most important benefits.
1. One-Stop-Shop For Everything You Need
There are plenty of companies that provide only SEO services or strictly blog content. But piece-mealing your digital marketing services isn’t an effective method. It forces you to bounce back and forth between many different contracts to accomplish your marketing goals.
Work with a one-stop-shop digital marketing agency instead. This helps you find all of the services you need- and many you never knew you needed!- in one place. With one trusted point of contact and a streamlined system, you can put your focus back on running your business.
2. Industry Knowledge
Not all marketing is created equally. If you blindly pick the first digital marketing agency that you come across, you risk selecting a team that doesn’t have dental industry knowledge and experience. Without industry knowledge, your marketing team can’t effectively help your practice outpace the competition.
It’s best to work with a digital marketing company like MethodPro that specializes only in the dental industry. You’ll benefit from your marketing team’s comprehensive insights and expertise. The CEO of MethodPro, Kevin White, is a renowned dental consultant with experience coaching and training thousands of dental practices across the country. That’s the type of marketing mastery that your practice deserves.
3. Partnership Mentality
Any successful marketing endeavor relies upon a strong partnership. Everything from Facebook posts and blogs to paid advertising and website design achieves the most success when you and your digital marketing team communicate, discuss, and collaborate. The right full-service digital marketing agency will value your input, keep you in the loop, and consider your success to be their success.
Like any investment, digital marketing has a cost, and you deserve to see exactly what your investment is being used to achieve. Transparency is an important factor that you want to receive from your full-service digital marketing agency.
5. Holistic Approach
The best full-service digital marketing agencies understand that marketing isn’t a black-and-white formula. Instead, it’s a blend between the science of data and the art of persuasion. MethodPro values this holistic approach and infuses it into everything, from the foundation of your newly designed website to your patient email campaigns. The MethodPro team helps you find success by remaining flexible, cognizant, and responsive.
6. Photography and Video
Marketing isn’t just about words. The photographs and videos you use have a significant influence on your marketing success. Customers can instantly tell the difference between professional images and “homemade” visuals. A marketing agency can provide professional photographs and videos to improve your online reputation and help your website make a strong first impression.
7. Content Creation
Running a dentist’s office isn’t just about cleaning teeth- you know that! By teaming up with a full-service digital marketing agency, you can get the content creation you need to educate, persuade, and inform current and potential patients. This includes blogs, website pages, and more.
If a member of your community searches for information about root canals or teeth whitening, he may land on your website and decide to make an appointment with your practice. The better your content, the better your chances of gaining new patients.
8. Web Services
Unless a prospective patient visits your office, your website offers the first impression of your entire practice. You want it to look sophisticated, professional, attractive, and concise. Teaming up with a full-service digital marketing agency is the best way to make that happen!
Marketing agencies use in-house web development experts to create a website customized carefully to the tone and goals of your dental practice. You’ll have a team to manage your website pages, traffic, and everything else required to make a website run smoothly.
9. Clear Reporting
You should know exactly how your digital marketing efforts influence your customer base, customer loyalty, revenue, and more. That’s why clear reporting is such an important part of every marketing agency’s services.
There are many measurement indicators available. Your agency will break it down into Key Performance Indicators (KPIs) that specify exactly how your marketing campaigns are performing in relation to your goals. These metrics will help you identify what’s working and what needs to be adjusted.
Search engine optimization (SEO) is a set of techniques that help your website rank higher in search engine results. Research shows that more than 65% of search engine users are more likely to click on one of the top 5 suggestions. SEO helps you stay in the top 5.
In other words, if a customer Googles “Dentist in San Diego”, and your practice is located in San Diego, you want your practice to be one of the first listings shown. Your full-service digital marketing agency specializes in SEO strategies to give you the best possible results.
The bottom line? Only a full-service digital marketing agency that specializes in dental practices can give you the online momentum you need to outrun the competition and achieve ongoing success. That’s why MethodPro is here to make your goals a reality. Call us today to get started!