#CASE STUDY - 1
Challenge
In September, the Google Ads campaign faced challenges in achieving cost-efficiency and conversion rates. Although the campaign generated 25 conversions with 22 phone calls, the cost per conversion was $40.55, indicating a need for optimization. The primary goal for October was to increase conversions while lowering the cost per conversion and improving engagement metrics, such as phone calls.
Solution
To address these issues, several strategies were implemented in October:
- Targeted Audience Refinement: Audience segments were refined to focus on high-intent users, helping to drive more qualified leads.
- Keyword Optimization: Underperforming keywords were paused, and high-performing keywords were further optimized with precise bidding adjustments.
- Ad Copy Improvement: Ad copy was updated to align more closely with user search intent, with clear calls to action aimed at increasing engagement.
- Bid Strategy Adjustments: Automated bidding strategies were utilized to optimize bids in real-time, focusing on maximizing conversions within the budget.
Result
The changes implemented in October led to significant improvements across the key performance metrics:
- Cost Reduction: The overall ad spend decreased by 8.4% from $729.89 in September to $668.76 in October.
- Increased Conversions: Conversions increased by 52%, from 25 in September to 38 in October, demonstrating a more effective targeting strategy.
- Cost per Conversion: The cost per conversion dropped substantially from $40.55 in September to $17.60 in October, a reduction of 57%.
- Increased Engagement: Phone calls saw a slight improvement from 22 in September to 25 in October, indicating enhanced engagement and interest in the service.
Summary
The October optimizations yielded impressive results, achieving both a reduced cost per conversion and an increased number of conversions within a lower budget. This case study demonstrates the impact of refined audience targeting, keyword management, and optimized bidding on the overall effectiveness of Google Ads campaigns.
#CASE STUDY - 2
Challenge
In September, the campaign faced challenges with limited conversions and relatively high costs per conversion. Despite spending $689, the campaign delivered only 17 conversions at a cost per conversion of $36.39. Additionally, phone calls, a key engagement metric, were at 23 for the month. The goal for October was to improve efficiency, increase conversions, and boost overall engagement within a slightly increased budget.
Solution
To address these challenges, the following strategies were implemented:
- Enhanced Targeting: Audience segmentation was refined, focusing on high-intent and geographically relevant users.
- Keyword Expansion & Optimization: High-performing keywords were expanded, while non-performing keywords were paused to maximize return on ad spend.
- Ad Copy Revamp: New ad creatives with stronger calls to action and value propositions were tested to improve click-through and conversion rates.
- Strategic Bid Adjustments: Manual bid adjustments and automated bidding strategies were combined to optimize spend for conversions.
- Phone Call Focus: Ads with a “click-to-call” feature were prioritized to increase direct engagement through phone calls.
Result
The October campaign delivered remarkable improvements across key metrics:
- Cost Efficiency: While the spend increased marginally from $689 to $712, the cost per conversion dropped by 5%, from $36.39 in September to $19.83 in October.
- Conversions Growth: Conversions more than doubled, increasing from 17 in September to 40 in October, representing a 135% increase.
- Phone Call Surge: Phone calls, a critical indicator of engagement, jumped from 23 in September to 46 in October, a 100% improvement.
Summary
The October optimizations significantly enhanced campaign performance, achieving a higher number of conversions and calls at a much lower cost per conversion. These results underscore the importance of targeted audience segmentation, keyword refinement, and ad creative improvements in driving meaningful outcomes in Google Ads campaigns.