Google might be the most widely recognized word on the planet, but it’s more than a simple search engine. If you know how to leverage the full power of Google to market your dental practice, you’ll be unstoppable.
What is Google AdWords?
In simplest terms, Google AdWords is Google’s advertising platform. It’s one of the most effective methods of paid online advertising available. This makes sense when you consider the power and influence that Google holds over the way we seek and consume information. An advertising platform with the full force of Google behind it is bound to pack a serious punch.
Thousands (and thousands!) of large, medium, and small organizations alike use Google AdWords to tap into the incredible search engine volume generated every day. Google processes at least 40,000 search queries every single second. That’s more than 3.5 billion searches per day!
Imagine capitalizing on even just a fraction of 3.5 billion searches to help new patients find your dental practice. That’s exactly what Google AdWords helps you do by offering a way to run advertisements that generate leads.
How Does Google AdWords For Dental Marketing Work?
Google AdWords is a unique marketing tool because it does more than add to the existing clutter of online advertising. It uses unique and unprecedented features to connect consumers with advertisements that are actually meaningful and relevant to their current needs and interests. Believe it or not, Google Ads has customized advertising to the point that many consumers rely on the Google Ads on their screens to make purchasing decisions.
So how, exactly, will Google AdWords for dental marketing support efforts to grow your dental practice? Here are the most significant benefits to expect.
Increase the Visibility of Your Business
Brand visibility is an essential component of success, especially when you’re one of many providers in your local area. You need to make sure that your target audience has more interaction with and recognition of your dental practice compared to your competition. That way, when potential patients search for teeth whitening or cavity treatments in their area, they find you first.
Google AdWords for dental marketing increases your visibility in a few ways. First, it serves ads to the web users who are more likely to use your services in the future: local residents, especially those with recent Google queries about dental-related issues. Google AdWords also boosts visibility by putting your ads in front of people who might otherwise not be exposed to more traditional forms of marketing like TV, radio, and print ads.
Reconnect with Website Visitors
This strategy called “remarketing” is nothing short of brilliant. It gives you a quick, effective, and painless way to reconnect with visitors who browsed your website but haven’t taken any action to book an appointment or send you an email. Google AdWords for dental marketing allows full customization to remarket to potential leads who might need another gentle nudge.
Advertise with Efficiency and Precision
Google AdWords for dental marketing is all about data. As long as you have a marketing professional to analyze those results, they can be used to create highly customized marketing campaigns. There are few other marketing techniques that offer the incredible precision and efficiency of AdWords.
For example, AdWords provides all of this information at a glance:
- Demographic information of every person who clicked on your ad
- How many leads were generated by an ad
- How much traffic AdWords is sending to your website
- The specific performance of every keyword to generate traffic and leads
- The cost per lead
But that’s not all! You can take an ever deeper dive into the data by linking with a Google Analytics account. Google Analytics provides additional Google AdWord insights, such as:
- How long each visitor stays on a page
- The bounce rate of your landing page
- How many pages are visited on your website
- Details about new and returning visitors
The bottom line? Google AdWords is an entirely new world of digital marketing. It offers the potential to deeply target your marketing efforts and analyze results in a way that’s never been available before.
How Can My Practice Start Using Google AdWords?
As a dental practice, you’re uniquely positioned to benefit from Google AdWords. The majority of your patients use the internet regularly, you’re connected to a specific location and community, and every single person has teeth and oral health issues that require the attention of a professional.
However, you probably don’t have the time to become a Google AdWords expert yourself. This is why it’s best to partner with a digital marketing company that specializes in dental marketing. The team at Method Pro knows exactly how to leverage Google AdWords to drive your practice’s visibility and generate new loyal customers. Let Method Pro handle the behind-the-scenes AdWords strategy while you concentrate on what you do best- running your dental practice as your patient list grows.
Give Method Pro a call today at (760) 260-8475 to learn more about dental marketing with Google AdWords. Why wait to implement a strategy proven to succeed?