Social Media Case Study

Case Study for Ablantis Dental Facebook Ads

Challenge

Ablantis Dental’s existing Facebook ad campaigns, focused on new patient acquisition, retargeting, and special offers, were generating a reasonable reach and impressions but had high costs per landing page view in several instances. Specific metrics from prior campaigns, managed by a different provider, included:

Ablantis Dental needed a more cost-effective strategy to reduce these costs while maintaining, or ideally increasing, the reach and engagement metrics. They sought to drive a higher number of quality leads at a lower cost per result.

Solution

To tackle these challenges, we introduced three new ad campaigns focused on the core services of Ablantis Dental:

Our approach included the following key actions:

Targeted Ad Copywriting: We crafted ad copy that resonated with potential patients, focusing on urgency and the unique benefits of each service. For example:

Dental Implants: "Reclaim your smile with top-notch dental implants." This ad targeted individuals considering long-term dental solutions.
Emergency Dental Care: Highlighted the availability of immediate care, with messaging like "Get urgent dental care when you need it most!"
New Patient Acquisition: Welcoming messages and special offers were used to attract first-time patients.

Creative Graphics Design: We designed engaging visuals similar to the shared example. Each ad featured:

Optimized Audience Targeting: We segmented audiences based on service-specific interests and intent, allowing us to reach individuals most likely to engage with each campaign.

Cost-Effective Bidding Strategy: Instead of relying on a generic “highest volume” bidding strategy, we tested multiple bid settings to find the optimal balance between reach and cost-efficiency for each campaign.

Result

The new campaigns showed significant improvement over the previous ones in terms of both engagement and cost-effectiveness:

ST-Dental Implants - RM: Achieved 710 link clicks with a cost per click of $0.43, reaching 40,706 people and generating 207,240 impressions. This targeted approach allowed us to reach a large audience interested in dental implants at a reduced cost.
GD-Emergency - RM: Generated 737 link clicks at a cost per click of $0.42, reaching 37,551 people and garnering 167,929 impressions. The low cost per click was especially effective for driving traffic to the emergency service page.
GD-New Patient - RM: Secured 490 link clicks at $0.39 per click, reaching 26,528 users with 105,480 impressions. This ad’s efficiency shows our success in attracting new patients at a low cost.

Compared to previous campaigns, these results marked a substantial reduction in cost per result. For instance:

Summary

Through targeted ad copy, engaging visuals, refined audience segmentation, and optimized bidding strategies, we achieved impressive results for Ablantis Dental. Our newly launched campaigns not only increased reach and engagement but also delivered a much lower cost per click and cost per result.

This strategy has proven effective in generating higher-quality leads while maximizing the client’s ad budget, ensuring greater return on investment for Ablantis Dental’s digital advertising efforts.