Written by Dr. Greg Grillo, President of Method Pro
When it comes to dental marketing, the numbers can sometimes feel overwhelming—or even misleading. One agency promises “thousands of impressions,” while another celebrates “hundreds of clicks.” But here’s the problem: not all numbers are created equal.
At Method Pro, we believe in holding ourselves to recognized marketing standards so that the results we report are meaningful, verifiable, and directly tied to your practice’s growth. That’s why we align our work with organizations like the Interactive Advertising Bureau (IAB), the Digital Analytics Association (DAA), and certification programs from Google Ads and Meta Blueprint.
Aligning with the IAB: Clear and Honest Reporting
The Interactive Advertising Bureau (IAB) sets the global standards for online advertising. They define what actually counts as an impression, a click, or a conversion.
Why does this matter? Without these standards, agencies could inflate numbers—reporting a “click” when it was really just a page refresh, or counting impressions that were never visible on the screen.
By adhering to IAB standards, Method Pro ensures your data matches what platforms like Google and Meta recognize. That means our reporting is consistent, reliable, and never “gamed.”
Following the DAA: Ethical Analytics
The Digital Analytics Association (DAA) focuses on data integrity and ethical reporting. Their best practices go beyond clicks to ask: What actually happened?
For your practice, that means when we tell you we delivered 50 leads, you can trust those are real leads, not double-counted forms or unqualified calls. The DAA framework pushes agencies to measure meaningful outcomes—like cost per lead (CPL), cost per new patient (CPNP), and true return on investment—rather than vanity metrics.
We apply this standard so you can focus on patient care, not second-guessing marketing numbers.
Platform-Certified Practices: Google & Meta
Both Google and Meta set strict guidelines for how campaigns should be built, tracked, and optimized. Their certification programs ensure marketers understand how to measure conversions correctly, manage ad spend efficiently, and optimize for real results.
- Google Ads Certification: Verifies that our team applies Google’s standards for campaign setup, bidding strategies, and conversion tracking.
- Meta Blueprint Certification: Establishes best practices for Facebook and Instagram advertising, including audience targeting, creative testing, and measuring true outcomes.
By staying current with certifications from both platforms, we ensure that the strategies driving your campaigns are grounded in recognized global standards—not guesswork or shortcuts.
Why This Matters for Dental Practices
Most practices don’t have time to dig through endless reports. What you need is clarity on whether your investment is paying off. Here’s how our standards-backed approach benefits you:
- Transparent Benchmarks:
- Click-through rate (CTR): 3–6% for dental campaigns
- Cost per lead (CPL): $50–$150 for general dentistry, $150–$300 for high-value procedures
- Cost per new patient (CPNP): $100–$250 for general care, $400–$800 for implants or orthodontics
- ROI in Context: If it costs $200 to acquire a new patient and the average patient is worth $6,000 over their lifetime, the ROI is undeniable.
- Peace of Mind: You’ll know that when we report results, they’re backed by independent industry standards—not inflated to look good on paper.
Our Commitment
At Method Pro, we don’t just run campaigns—we measure them the right way. By aligning with IAB and DAA standards and maintaining active certifications with Google and Meta, we ensure every number we share with you is accurate, ethical, and tied to outcomes that matter.
Because at the end of the day, marketing should do more than generate clicks. It should generate patients, growth, and confidence that your investment is driving real results.
Frequently Asked Questions (FAQ)
Q: What are the key dental PPC benchmarks?
A: Click-through rate (3–6%), cost per lead ($50–$150 general, $150–$300 specialty), and cost per new patient ($100–$250 general, $400–$800 specialty) are standard benchmarks.
Q: Why are IAB and DAA important for dental marketing?
A: They provide global standards for how impressions, clicks, and conversions are counted, and they establish ethical guidelines for data collection and reporting.
Q: How can I measure the ROI of my dental marketing?
A: The most important metric is cost per new patient compared against patient lifetime value (often $3,000–$10,000+). If your CPNP is $200 and your LTV is $6,000, the ROI is excellent.
Q: Does Method Pro follow Google and Facebook ad standards?
A: Yes. Our team holds Google Ads and Meta Blueprint certifications, ensuring all campaigns follow platform best practices for accuracy and performance.
Ready to See How Your Marketing Measures Up?
Schedule a free audit with Method Pro, and we’ll show you how your current campaigns compare against recognized industry standards and dental PPC benchmarks.
Written by Dr. Greg Grillo, President of Method Pro