When dentists engage in marketing, they’re not just competing with other dentists; they’re competing with every other brand for the consumer’s attention. To create awareness in a community, you need a multi-platform strategy and a keen eye for trends. Video is becoming increasingly popular, and it deserves focused attention in your overall strategy.
The average person now spends 16 hours per week watching video content, up 52% from two years ago. Every practice wants to attract more patients and be recognized as a top-tier authority in their local area. Well-written blog articles and consistent email campaigns are effective ways to build brand awareness with consumers, but video can take your efforts to the next level. Use video to achieve these key benefits:
Boost conversions: Video entertains, but it also moves people through the decision-making process. Innovative brands know that landing page videos boost conversion rates by 80%.
Generate solid ROI: You may spend a few dollars on some videos, but short, team-generated clips can supplement your efforts, too. The ROI on video ranks higher than Google Ads for nearly 70% of marketers.
Connect with viewers: Video brings the static to life. Healthcare content aims to build long-term relationships, and video does this better than any other form of media. This content form breaks down barriers and increases the likability factor of your brand.
Google loves videos: If your page has a video, you’re 53% more likely to rank on the first page of Google. Plus, videos hold viewers on your site longer, pouring more fuel on your SEO results.
Mobile users want more video: Mobile video consumption continues to double every year, and the average person spends 30 minutes daily watching videos on their phones. Thanks to mobile trends, videos associated with your brand will end up following patients wherever they go.
Enhance your dental brand’s online presence: Videos don’t come in a one-size-fits-all format, and that’s one of the advantages. From professional productions to phone clips, multiple options put this media within reach of any healthcare practice.
Video definitely deserves a place in your overall marketing strategy. It’s an effective way to reach your target audience, build brand awareness, and drive conversions.
5 Videos To Add To Your Dental Marketing Strategy
Here are five video strategies that you can use to improve your dental marketing. Choose one or two ideas, or look for ways to incorporate all of them.
Educational videos: Educational videos can help you connect with your audience and position yourself as a trusted authority in your field. These videos can cover topics such as common conditions, treatment options, and patient stories.
Post-op instructions: Post-op videos can help patients understand their care plan and what to expect after surgery. These videos can be recorded on your phone or by a professional videographer.
Office tours: Office tours can help patients feel more comfortable about choosing your practice. These videos can be used on your website or social media.
Patient testimonials: Patient testimonials can help build trust and credibility with potential patients. These videos can be recorded on your phone or by a professional videographer.
Social videos: Social videos can help you reach a wider audience and engage with potential patients. These videos can be short and to the point, and they can be shared on social media platforms like Facebook, Twitter, and Instagram.
Video is a versatile and effective marketing tool that can help you reach your target audience and achieve your business goals. By using the video strategies above, you can create engaging and informative videos that will help you connect with your patients and build your healthcare brand.
Do I Need Professional Videos?
A professional videographer can create exceptional digital assets that give you lots of exposure. It’s definitely worthwhile to hire a local professional to spend a few hours in your office capturing footage for an office introduction for your website’s homepage. While they’re on-site, you could ask them to record a video bio of you discussing why you love helping people with their smiles and oral health. Since the doctor page is usually the second-most visited page on a dental website, this video helps connect you to potential patients. More of the human element helps build trust and connection. In the digital world, video does that better than anything.
But over 90% of brands report they’ve received new business from videos posted on their social media channels. And viewers appreciate authentic glimpses into your practice; you don’t need anything except your phone and a smile to produce short clips of your team, new programs, and more.
You may want to order a microphone for clear audio, something that is often overlooked when shooting video. Here’s an example of one that works well for this purpose at Amazon. If you get more serious, a simple ring light and tripod can help you add more stability and illumination to your clips, too.
Method Pro Knows Video
As your comprehensive dental marketing resource, Method Pro can help you incorporate any kind of video into your marketing efforts. We can recommend more tools and apps to streamline the process, and our team can edit your clips to give them a final polish. Reach out to start the conversation today!