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Dentistry is one of the few professions where technical precision and human vulnerability collide every single day. We work in millimeters. We are trained to be exact, controlled, and decisive. Yet the people in our chairs bring fear, anxiety, pain, shame, and high expectations. They are awake. They are emotional. And they rely on us […]

CEO Chairside with Dr. Greg Grillo In the rapidly evolving landscape of healthcare, artificial intelligence is no longer a futuristic concept. It is here, and it is quietly reshaping how patients think, search, decide, and ultimately choose their dentist. On a recent episode of CEO Chairside, Dr. Greg Grillo unpacked what may be one of

In the heart of Washington’s Columbia Basin lies the small farming town of Othello—a place where families know their neighbors, where agriculture is the lifeblood of the community, and where, remarkably, only one private dental practice remains.That practice belongs to Dr. Chris Dorow, second-generation dentist, father, and current President of the Washington State Dental Association

September 2025 brought a major shake-up in how Google handles data collection, and it’s already impacting dental websites across the country. Google quietly shut down a URL parameter that allowed ranking tools and AI platforms like ChatGPT to pull 100 search results at once. Now, those same tools can only access 10 results per request—making

By Dr. Greg Grillo A New Reality in Patient Communication When was the last time you called a business and reached a live person on the first try? Whether it was your bank, your airline, or your internet provider, chances are you were greeted by a chatbot or automated system before you ever spoke to

Written by Dr. Greg Grillo, President of Method Pro When it comes to dental marketing, the numbers can sometimes feel overwhelming—or even misleading. One agency promises “thousands of impressions,” while another celebrates “hundreds of clicks.” But here’s the problem: not all numbers are created equal. At Method Pro, we believe in holding ourselves to recognized marketing standards so

Running a dental practice today is more complex than ever. Costs are rising, staffing is challenging, and overhead seems to creep up faster than collections. It’s easy to feel like the only way to get ahead is by raising fees, adding more hours, or introducing new services. But what if you could boost profitability in

A conversation with dental consultant Janice Hurley reveals profound insights about the challenges and opportunities that come with stepping away from the chair There’s a moment in every dentist’s career when the question becomes unavoidable: “Who am I without my practice?” For Janice Hurley, a seasoned dental consultant who has worked with countless practitioners over

In a dental industry constantly bombarded with the next big thing, it’s easy to become jaded. From CAD/CAM systems gathering dust to fancy new patient portals that promised more than they delivered, we’ve seen it all. But unlike past hype cycles, artificial intelligence (AI) isn’t quietly fading into the background. It’s accelerating—and this time, it’s

In today’s rapidly evolving dental landscape, technical excellence is no longer enough. Success in dentistry hinges on a deeper understanding of leadership, team dynamics, and continuous improvement. As more practitioners step into ownership and management roles, the soft skills—like empathy, mentorship, and culture-building—are proving just as essential as clinical skills. Dentistry is, at its core,