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Written by Dr. Greg Grillo, President of Method Pro When it comes to dental marketing, the numbers can sometimes feel overwhelming—or even misleading. One agency promises “thousands of impressions,” while another celebrates “hundreds of clicks.” But here’s the problem: not all numbers are created equal. At Method Pro, we believe in holding ourselves to recognized marketing standards so […]

Running a dental practice today is more complex than ever. Costs are rising, staffing is challenging, and overhead seems to creep up faster than collections. It’s easy to feel like the only way to get ahead is by raising fees, adding more hours, or introducing new services. But what if you could boost profitability in

A conversation with dental consultant Janice Hurley reveals profound insights about the challenges and opportunities that come with stepping away from the chair There’s a moment in every dentist’s career when the question becomes unavoidable: “Who am I without my practice?” For Janice Hurley, a seasoned dental consultant who has worked with countless practitioners over

In a dental industry constantly bombarded with the next big thing, it’s easy to become jaded. From CAD/CAM systems gathering dust to fancy new patient portals that promised more than they delivered, we’ve seen it all. But unlike past hype cycles, artificial intelligence (AI) isn’t quietly fading into the background. It’s accelerating—and this time, it’s

In today’s rapidly evolving dental landscape, technical excellence is no longer enough. Success in dentistry hinges on a deeper understanding of leadership, team dynamics, and continuous improvement. As more practitioners step into ownership and management roles, the soft skills—like empathy, mentorship, and culture-building—are proving just as essential as clinical skills. Dentistry is, at its core,

Most dentists think marketing is about getting more new patients. That’s like saying success in baseball is about getting to first base. It’s not wrong—but it’s not even close to the full picture. Marketing that drives growth is about movement through the entire patient funnel—from first contact to long-term re-care, treatment acceptance, and referrals. And

Attracting new patients is essential for the growth and sustainability of any dental practice. While clinical expertise forms the foundation of quality care, implementing effective marketing strategies is crucial to enhance your practice’s visibility and appeal. This comprehensive guide explores actionable tactics designed to help dental professionals expand their patient base and elevate their practice’s

Running a successful dental practice requires more than just clinical expertise—it demands a solid business strategy. One of the most critical components of long-term success is top-line revenue growth. Without consistent increases in revenue, a practice struggles to keep up with rising expenses, invest in new technology, attract top talent, and provide an exceptional patient

In today’s digital-first world, dentists are discovering the transformative power of online advertising to reach new patients and grow their practices. Among the most powerful tools in the digital marketing arsenal is Google Ads—a platform that connects practices directly with potential patients actively searching for dental services. When done right, Google Ads can turn clicks

Video marketing has become an invaluable tool for dental practices, offering a dynamic way to educate patients, build trust, and attract new clients. With platforms like YouTube and Instagram dominating online engagement, it’s crucial to create videos that are informative and engaging. At Method Pro, we understand why video marketing matters, the types of videos