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When dentists engage in marketing, they’re not just competing with other dentists; they’re competing with every other brand for the consumer’s attention. To create awareness in a community, you need a multi-platform strategy and a keen eye for trends. Video is becoming increasingly popular, and it deserves focused attention in your overall strategy. The average […]

Dentistry is all about the care we give our patients, but sustainability and profitability for the brand lie in core business principles. While we can excel in providing exceptional routine dental care and cosmetic results, our roles as managers and dental entrepreneurs should never be overlooked. Fortunately, we don’t have to invent new business practices;

When it comes to marketing channels, there’s an abundance of options to explore, from social media and Google ads to webinars and mailers. However, amidst these choices, email marketing campaigns remain a cost-effective and powerful way to engage consumers in various industries, including dentistry. Surprisingly, 99% of email users check their inbox every day, with

A profitable dental practice builds with incremental improvements over the years. Besides providing quality care, dentists must also be skilled in marketing, finance, and management; the little things add up! By following these five tips, you can increase your profitability and provide better service to your patients. 1. Increase patient retention. It costs more to

As a dentist, you run an exceptional operation. But patients still often feel anxiety when their appointment approaches, and part of your brand message depends on how well your team addresses their anxiety. It’s essential to create a positive patient experience that leaves your patients feeling comfortable and satisfied with their visit. Here are five

No two dental practices present exactly the same story; each creates its own brand message. And outside the clinical space, business concepts play a crucial role in determining the profitability and sustainability of the brand. Even if you offer exemplary regular preventive care or implant treatment, you’ll struggle if you overlook your managerial and dental

You’ve invested in a customized, cohesive marketing campaign. Now the phone is ringing!   Here is the first in a series of 3 tips to make sure you’re not only capturing, but keeping those awesome, hard-won new patients.   A polished, effective marketing strategy will drive the right patients to your door, but it’s up