Category: Blog

A profitable dental practice builds with incremental improvements over the years. Besides providing quality care, dentists must also be skilled in marketing, finance, and management; the little things add up! By following these five tips, you can increase your profitability and provide better service to your patients. 1. Increase patient retention. It costs more to […]

As a dentist, you run an exceptional operation. But patients still often feel anxiety when their appointment approaches, and part of your brand message depends on how well your team addresses their anxiety. It’s essential to create a positive patient experience that leaves your patients feeling comfortable and satisfied with their visit. Here are five […]

No two dental practices present exactly the same story; each creates its own brand message. And outside the clinical space, business concepts play a crucial role in determining the profitability and sustainability of the brand. Even if you offer exemplary regular preventive care or implant treatment, you’ll struggle if you overlook your managerial and dental […]

You’ve invested in a customized, cohesive marketing campaign. Now the phone is ringing!   Here is the first in a series of 3 tips to make sure you’re not only capturing, but keeping those awesome, hard-won new patients.   A polished, effective marketing strategy will drive the right patients to your door, but it’s up […]

5 ways to get it right in 2021 Your practice reflects your values and vision; it’s a brand story that your community sees online. But what do people think when they hear your name mentioned at the coffee shop? Brands can take on a mind of their own. You can’t dictate what people think, but […]

4 ways branding drives growth, profitability, and purpose Every day we bring our best to our practices. We focus on an area the size of a tennis ball and set restorative margins within microns. Clinical care takes energy, and sometimes we don’t feel like we have much left at the end of the day. But […]