Category: Blog
5 Ways to Increase Your Dental Practice Profitability
A profitable dental practice builds with incremental improvements over the years. Besides providing quality care, dentists must also be skilled in marketing, finance, and management; the little things add up! By following these five tips, you can increase your profitability and provide better service to your patients. 1. Increase patient retention. It costs more to […]
How To Deliver A Better Dental Patient Experience
As a dentist, you run an exceptional operation. But patients still often feel anxiety when their appointment approaches, and part of your brand message depends on how well your team addresses their anxiety. It’s essential to create a positive patient experience that leaves your patients feeling comfortable and satisfied with their visit. Here are five […]
3 Solutions for Staffing Shortages in Healthcare
After dental school and grueling board exams, we entered the profession to help people with their oral health. But it didn’t take long to learn that running a full-scale small business entailed more than we imagined. The COVID-19 pandemic added intensity, and we’re still struggling with problems that extend indefinitely. Healthcare requires relationships and hands-on […]
7 Business Essentials for Dentists
No two dental practices present exactly the same story; each creates its own brand message. And outside the clinical space, business concepts play a crucial role in determining the profitability and sustainability of the brand. Even if you offer exemplary regular preventive care or implant treatment, you’ll struggle if you overlook your managerial and dental […]
Practice Enhanced Pro Series: 3 tips to make sure you’re getting the most bang for your marketing buck:
You’ve invested in a customized, cohesive marketing campaign. Now the phone is ringing! Here is the first in a series of 3 tips to make sure you’re not only capturing, but keeping those awesome, hard-won new patients. A polished, effective marketing strategy will drive the right patients to your door, but it’s up […]
Price vs. Value: What Do Patients Really Want?
Dr. Greg Grillo Every time we sit eye to eye with a patient and discuss the care they need, we initiate a battle. As conscientious healthcare providers, we’re not trying to spark conflict. It just happens. But don’t take it personally: This internal struggle occurs whenever people choose how to spend their money. The tug-o-war […]
Your Brand Story Drives Practice Growth
5 ways to get it right in 2021 Your practice reflects your values and vision; it’s a brand story that your community sees online. But what do people think when they hear your name mentioned at the coffee shop? Brands can take on a mind of their own. You can’t dictate what people think, but […]
The CEO Dentist: Where Do We Start?
4 ways branding drives growth, profitability, and purpose Every day we bring our best to our practices. We focus on an area the size of a tennis ball and set restorative margins within microns. Clinical care takes energy, and sometimes we don’t feel like we have much left at the end of the day. But […]
Video Content: The Digital Marketing Trend You Need to Know
All it takes is the word ‘video’ in an email subject line to boost click-through rate by 13%. So if your dental practice could easily harness video content to supercharge your digital marketing success, wouldn’t you jump at the chance? In a world where 75 million people in just the U.S watch videos online every […]
How Dentists Can Master Telemedicine During Covid-19
Technology is constantly evolving, often beyond what we ever imagined was possible. It is thanks to this rapidly changing technology that patients can now meet with their doctors and dentists without ever leaving their homes. Telemedicine is making headlines for its role in the Covid-19 response, especially for medical professionals who can’t see patients […]